DeferTax

DeferTax sells one service to six different people: real estate investors, business owners, homeowners, high earners, realtors and crypto investors. The design problem is that all six need to see themselves immediately, and the usual answer, a mega menu, turns a decision into a browse.

Christian designed and built it. The hero solves it with a single card rail: six doors, visible at once, no navigation required. Every one leads to the same consultation booking, because splitting the funnel would have split the follow up, and the follow up is the part that converts.

Finance buyers are cautious and slow, so the pages are built to be read rather than skimmed, with live chat and booking wired in where somebody is most likely to have a question they will not put in a form.