InoVA Local
A staffing brand given a real editorial voice, in a category that mostly looks like a stock photo of a headset.
- Sector
- Virtual admin staffing
- Market
- United States
- My role
- Design and build
- Stack
- Astro, Sanity, Vercel, Visual editing overlay
- Year
- 2026
- Live at
- inovalocal.com
InoVA Local places US based virtual admins with home service companies. Almost everything in that category sells on price and looks the part: blue gradients, a smiling headset, three tick marks. This goes the other way, on a calm palette and a serif with some actual authority, because the client is asking a business owner to hand over their inbox and their phone. That has to feel considered.
Christian designed and built it. The layout is arranged around the objection rather than the feature list: who these people are, what they already know about your trade, what it costs, and what happens in week one.
It runs on Astro and Sanity. Every text node and every image is bound to the CMS through a keyed overlay, so the client edits their own live page by clicking the words on it, and any field left untouched still renders what was written originally. Redirects for retired routes were mapped and shipped before DNS was cut, so no ranking or paid traffic destination broke at the switch.