Yard Care Marketing
An agency site that had to carry a full lead generation stack and still feel immediate.
- Sector
- B2B marketing agency
- Market
- United States
- My role
- Design and build
- Stack
- Astro, Sanity, Vercel, GHL forms retained
- Year
- 2026
- Live at
- yardcaremarketing.com
Yard Care Marketing sells marketing to lawn care companies, which means its own site is the portfolio piece. It has to look like the work is worth paying for, and it has to prove the point by loading quickly.
Christian designed and built it. The hard constraint was everything the agency runs on top: tag managers, ad pixels, a chat widget, a booking embed, a CRM form. All of it stayed, because the pipeline depends on it.
So everything under his control was made to weigh almost nothing, leaving the third party scripts room to be slow. Pages are rendered ahead of time, fonts are self hosted and subset to the glyphs actually used, the CSS is purged, images are sized to their display box, and the hero is preloaded so the largest element on screen is decided immediately rather than discovered three requests later.